5 lessons we've learnt from the corporate world you can apply to your biz!
In Episode 20 we discuss the main lessons we've learnt from our experience in the corporate world and how we apply these to our business One More Song DJs.
In nutshell, treat your business as if it were a large organisation or publicly listed company. Hold yourself to high standards and adopt the same professional practices as large successful businesses!
Listen to Episode 20
5 corporate lessons you can apply to your wedding biz
These are the 5 lessons we discuss on this episode:
Communication is key
Stand by your pricing and focus on value
Nurture your booked clients
Maintain your professional network
1. Communication is key
Be professional in your communication (eg balance language and tone so it's professional but also shows off your personality, always follow up and respond in a timely manner). And respond in a timely manner! You don't want couples waiting around or second guessing booking you in because you've dropped off the face of the earth. This is especially important because of the long lead times involved in planning a wedding.
2. Stand by your pricing and focus on value
Stand by your pricing! In the corporate world, discounts and freebies are rare and only really considered if there's a compelling strategic reason. The important thing is to build trust and communicate your value so that your prices aren't questioned. Social proof is everything.
3. Nurture your booked clients
Look after your existing clients! A lot of professional services firms and similar businesses will have account management programs that look after existing clients only.
It's obvious, but having a group of clients who have loved your services is an easy source of potential referrals. Some businesses bring in work entirely based on word-of-mouth. Every wedding is an opportunity for more work and should be seen this way.
4. Maintain your professional network
Identify and grow your professional network. As a solopreneur or small business owner, you can often be siloed, so it's extra important to keep up relationships with others in a similar position to learn from each other and provide support. Plus, you've got another potential source of referrals!
5. Be accountable!
Be honest and transparent. Large organisations are held to account for their actions. It should be no different with a small business.
If a client gets a whiff of dodgy behaviour, they will never trust you and the relationship will be shaky, not to mention, they won't be recommending you.
Honesty gets you far. We're all human after all. Showing empathy goes a long way to building trust and a positive relationship with your couples and others you work with.
Links to resources mentioned
Google Campaign URL builder - bookmark this page. You can create custom URLs ("UTMs") to track visits to particular pages on your website (you'll see these in the "Campaigns" section of Google Analytics).
The details of the DJAA (DJ Alliance Australasia) webinar we're presenting on Tue 5 Oct can be found on their Facebook page. You don't need to be a DJAA member to join! We'll be presenting on "How to stay relevant during a pandemic".
Aleks has launched a marketing coaching business Pump Me Up for small business owners and creative professionals! She's offering free 30 min discovery calls to see if her coaching services are right for you. You can follow her on Instagram here.