Episode 21: Making the jump to full-time wedding photography with Briggsy
In Episode 21 we have the pleasure of speaking with the man, the myth, the legend that is Yarra Valley based wedding photographer (and fellow podcaster), Michael Briggs (aka Briggsy).
We cover Briggsy's journey of ditching the desk for a camera and how he took that leap into doing something he loves.
We ask him what he's been up to between lockdowns from a business perspective and chat to him about how he's automated his business to be as efficient with his time as possible.
He also chats to us about the biggest lessons he's learnt since he started wedding photography full-time and gives some advice to wedding photographers who are just starting out.
Listen to Episode 21
Here are some of our takeaways from this episode:
Jump in now, and work out the details later
Your vibe attracts your tribe
Make the most of the lockdown down time
Automate, automate, automate!
It's all about the one percenters (ie the little things that you do that make a big impact)!
1. Jump in now, and work out the details later
"Screw it, let's do it!". Sometimes you just have to jump in head first and learn on the go, rather than biding your time and missing potential opportunities. Though it may be scary to do so, you'll learn more than you'd ever imagine along the way.
2. Your vibe attracts your tribe
Be sure of yourself and your style and try not to be "everything for everyone". You'll find your people really quickly! Briggsy mentioned The Wedding Anarchist (Celebrant Dee), who has on her website "Let's marry the shit out of you".
3. Make the most of your lockdown down time
Briggsy mentioned that last year he spent a lot of time working on his business through SEO and blogging. This year, along with his food photography, he's spent time on his fitness and spending quality time with his kids. He's relished this down time as he knows that it's going to go gangbusters again for the industry very soon.
4. Automate, automate, automate!
Briggsy has successfully automated the back end enquiry process and booking process and highly recommends doing so! He does this through the use of the application Zapier, which "zaps" data to his other apps like his calendar.
5. It's all about the one percenters!
Briggsy makes a point of uploading photos straight after a wedding and sending a sneak peek to his couples that night! This means that his couples are able to take a look at some of their wedding photos on their wedding night or early that morning. They're able to share these online so Briggsy's work is shared straight away. Strike while the iron is hot and you'll add so much value to your couples! As Briggsy said, it's "giving the people what they want!".
Links to suppliers/resources mentioned
Briggsy's podcast for photographers, Chase This Light.
Briggsy's foodie Instagram account @briggsy'sbites.
Celebrant Dee, The Wedding Anarchist.
Zapier to tie together systems and applications.
Gravity Forms (website enquiry form).
Xero accounting software.
Semrush - SEO tool.