S2, Ep5: When and how to refresh your brand with Michelle from The Storytelling Business
How are you feeling about your wedding business brand? Are you proud of it? Excited to share it with the world? Or is it feeling a bit stale and just not... you? In our latest episode we chat to Michelle Newell from The Storytelling Business about when and how to refresh your brand!
Michelle is a brand strategist and storyteller who specialises in rebranding small and medium businesses. She believes in rebranding ‘from the inside out’, which means starting with your vision, values and people before you even think about tweaking your logo or website!
Listen to Season 2, Episode 5
As we've shared on the podcast before, we have seen first hand the power of a rebrand (or brand refresh!) with our business One More Song DJs. We talk a bit about this on the episode and Michelle explains the different levels of rebranding, what's involved, tips on a DIY rebrand and on the other end of the spectrum, how a team of professionals can help you if you're looking to do undergo the full shebang!
For our Victoria based listeners who are thinking about sprucing up their brand, Michelle is also running a Shoot & Tell Day in Footscray on Thursday 28 April, where you can book in an hour personal branding session to have new pics taken by a professional photographer and be interviewed by Michelle, with 10 photos and a shiny new bio (About page) + in-person elevator pitch delivered to you in two weeks!
Links to other resources mentioned
Fiverr - find freelancers to help with your graphic design, copywriting, etc
Creative Market - an online marketplace with ready made branding assets including fonts, themes and even Canva templates. SO impressive!